Content Ideas
December 18, 2025 · 6 min read
One of the most stressful parts of being a creator is answering the question:
"What should I make next?"
The irony is that — once your channel starts getting comments — your audience is already giving you an endless stream of ideas.
You don't need to brainstorm in the dark. You just need a simple system to turn comments into content.
1. The Mindset Shift: From "Audience Feedback" to "Idea Feed"
Most creators see comments as:
- Nice feedback
- Praise or criticism
- Something you respond to when you have time
But if you look closely, comments are also:
- Questions
- Objections
- Success stories
- Confusions
- Requests
Each one of these can become a video.
Once you start treating comments as an idea feed, you stop staring at a blank page and start pulling directly from what people are already asking you.
2. The Three Types of Comment-Based Ideas
When you scan your comments, watch for three specific types:
a) Questions
Examples:
- "What software are you using?"
- "Can you show how you did the audio?"
- "What if I don't have a budget for this?"
Each repeated question is a ready-made tutorial or explainer.
b) Struggles
Examples:
- "I tried this but I keep failing at step 2."
- "I don't have time to do this every day."
- "This doesn't work in my niche."
Struggles become problem-solving videos:
- "How to make this work if you only have 1 hour per week"
- "What to do if step 2 keeps breaking everything"
c) Wins and Results
Examples:
- "I tried this and gained my first 100 subs!"
- "This helped me close two new clients."
Wins become:
- Case study content
- Social proof
- "From viewer to success story" breakdowns
These three categories alone can give you months of content.
3. A Simple System to Capture Ideas from Comments
Here's a low-friction process you can use:
Create a simple "Ideas" document
- Use Notion, Google Docs, or any note app
- Add three sections: Questions, Struggles, Wins
Once or twice a week, scan your comments
- You don't need to read every single one in depth
- Just look for patterns and copy-paste the most relevant comments
Turn raw comments into clean idea notes
- Comment: "Can you show how to do this without paid tools?"
- Idea: "Tutorial – How to do X 100% free (no paid tools)"
Group similar ideas
- If you see 5 comments about "no budget", that's one strong topic
- If 10 people ask about "how to start from zero", that's another
This turns messy comment threads into an organized idea bank.
4. Prioritizing Which Ideas to Make First
Not every comment has to become content. Prioritize ideas based on:
- Frequency – How often do people mention this?
- Impact – How big of a result can it get for your audience?
- Relevance – Does it fit your channel's main topic?
- Urgency – Is it tied to something time-sensitive (trend, update, news)?
A simple scoring method:
- Frequency: 1–3
- Impact: 1–3
- Relevance: 1–3
Ideas that score 7–9 should be top priority.
5. Turning One Comment into Multiple Videos
A single strong comment can lead to more than one video.
Example comment:
"I've been posting for 6 months and still can't get past 200 views. What am I doing wrong?"
Possible videos:
- "Why Your First 6 Months on YouTube Feel So Hard (and What to Do)"
- "5 Common Mistakes New Creators Make in Their First 200 Views"
- "Fixing a Viewer's YouTube Strategy Live (Real Example)"
You can:
- Make a teaching video
- Do a breakdown or audit
- React to viewer examples (with their permission)
One comment, three pieces of content.
6. How AI Can Help Without Replacing Your Brain
AI tools (like CreatorReply) can help you:
- Summarize hundreds of comments
- Detect repeated questions and topics
- Highlight phrases like "I'm struggling with…" or "I wish you would show…"
- Turn raw comment language into polished video titles
The important thing is:
- You still decide which ideas matter
- You keep the final say on what fits your channel
- AI just removes the manual, time-consuming scanning
This keeps your creativity in charge, while delegating the heavy lifting to machines.
7. Make "Comment Mining" a Weekly Habit
To make this work long-term, turn it into a habit:
- Pick one fixed day each week (for example, Sunday)
- Spend 20–30 minutes inside your comments
- Add new questions, struggles, and wins to your idea list
- Choose 1–3 ideas to work on next
Over a few months, you'll notice:
- You're never stuck for ideas
- Your videos feel more relevant
- Viewers feel truly listened to
Because you're not guessing anymore — you're answering.
Conclusion
Your viewers are already telling you what they want. They do it every time they:
- Ask a question
- Share a problem
- Celebrate a win
If you build a simple system to capture and prioritize those signals, you can turn your comment section into an endless content engine.
No more staring at a blank page. Just listening, organizing, and creating.
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